
Omnichannel personalization with Salesforce Marketing Cloud

Take advantage of our Marketing Cloud expertise
Our teams of consultants, business analysts, functional analysts, scrum masters, developers, QA specialists, and Salesforce architects have completed hundreds of Marketing Cloud projects. Benefit from their business acumen and technical expertise to accelerate your business.

Top 5 reasons to use Salesforce Marketing Cloud
- Segment audiences for precise targeting.
- Personalized journeys across all your channels.
- Increase revenue generated per customer with promotional marketing and loyalty programs.
- Evolve your marketing one module at a time.
- Extend your reach with powerful integrations.
Why focus on continuous improvement for your marketing?
Marketing is the fastest-evolving discipline in the business world, and has been for several years. The attention of B2C and B2B audiences shifts at the speed of the advancements in media, social media, content, events, devices, and operating systems. In this context, the ability to measure real-time results and pivot quickly is crucial. In a constantly changing world, continuous improvement is the bedrock principle that enables marketers to maximize results. The flexibility of the Salesforce platform allows all organizations to undertake this journey with confidence.
Impact of Marketing Cloud
+37%
Up to 37% increase in the efficiency of marketing operations
+34%
Up to 34% increase in sales
2.8M+
Over 2.8 million users in the world
SOURCE (above): Potential improvements as quantified by Salesforce based on their observations.
WHAT IS SALESFORCE MARKETING CLOUD?
Salesforce Marketing Cloud is an integrated digital marketing platform designed to deliver personalized customer experiences across multiple channels. With its continuous evolution, Marketing Cloud has recently updated the names of its modules to better reflect their functionality. For example, Marketing Cloud Intelligence (formerly Datorama) and Data Cloud for Marketing (formerly Audience Studio). These updates align with Salesforce's vision of providing clarity and efficiency in its offerings. By leveraging artificial intelligence (AI), unified data, and advanced analytics, Salesforce Marketing Cloud enables businesses to maximize customer engagement and campaign ROI.
Key Modules of Salesforce Marketing Cloud
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Marketing Cloud Engagement (formerly Email Studio and Mobile Studio)
Combines email, SMS, and social media management to orchestrate seamless omnichannel campaigns. -
Marketing Cloud Advertising (formerly Advertising Studio)
Manages and optimizes targeted advertising campaigns on platforms like Google, Facebook, and YouTube. -
Marketing Cloud Personalization (formerly Interaction Studio)
Provides real-time personalization based on customer behavior to enhance engagement. -
Data Cloud for Marketing (formerly Audience Studio)
Centralizes and analyzes customer data to create precise segments and enable effective targeting. -
Marketing Cloud Account Engagement (formerly Pardot)
Tailored for B2B campaigns, it combines marketing automation and lead scoring capabilities. -
Marketing Cloud Intelligence (formerly Datorama)
Delivers advanced analytics to track, measure, and optimize marketing campaign performance. -
Data Cloud for Data Sharing (formerly Data Studio)
Facilitates data sharing and acquisition to enrich marketing campaigns. -
Journey Builder (integrated within Marketing Cloud Engagement)
Orchestrates personalized, multi-channel customer journeys based on real-time behavior.
Key Features of Salesforce Marketing Cloud
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Omnichannel Orchestration
Salesforce Marketing Cloud connects customer interactions across channels to ensure a consistent experience.- Personalized Journeys with Journey Builder: Tailors each stage of the customer journey based on real-time data.
- Multi-channel Interactions: Seamless integration of email, SMS, social media, advertising, and push notifications.
- AI-Powered Recommendations with Einstein: Delivers hyper-targeted interactions based on customer behavior.
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Automation and Segmentation
Advanced automation streamlines campaign management and improves targeting precision.- Event-Based Triggers: Activates campaigns based on customer actions like purchases or web browsing.
- Dynamic Segmentation: Automatically updates audience segments based on real-time behaviors.
- Optimized Scheduling: Uses Einstein AI to predict the best times and channels to engage customers.
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Customer Data Management
Data Cloud for Marketing centralizes and leverages customer data for unified views and targeted campaigns.- Data Unification: Consolidates insights from various sources (CRM, e-commerce, IoT, etc.).
- Smart Segmentation: Utilizes advanced analysis to identify relevant audiences based on behavior.
- CRM Synchronization: Offers native integration with Salesforce CRM for a unified view of customer data.
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Content Creation and Management
Simplifies the creation and distribution of engaging content through user-friendly tools.- Intuitive Editors: Enables drag-and-drop creation of emails and web pages.
- Automated A/B Testing: Compares content versions to optimize performance.
- Centralized Asset Library: Stores and manages digital assets for consistent use across campaigns.
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Marketing Analytics and Intelligence
Marketing Cloud Intelligence provides detailed insights to enhance campaign performance.- Customizable Dashboards: Combines data from multiple sources for a comprehensive view.
- Multi-Touch Attribution: Measures the impact of each interaction on the customer journey.
- Predictive Analytics: Identifies trends and anticipates behavior with Einstein AI.
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Data Security and Compliance
Salesforce Marketing Cloud ensures secure and compliant practices in data management.- Consent Management: Built-in tools to respect user preferences for personal data.
- Regulatory Compliance: Adheres to GDPR, CCPA, and other global data protection standards.
- Enhanced Security: Implements controlled access and encrypted data for maximum protection.
Benefits of Salesforce Marketing Cloud
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Connected and Personalized Customer Experiences
By unifying data and leveraging AI, Marketing Cloud delivers highly relevant interactions at every touchpoint. -
Improved Campaign Performance
Analytics and automation tools ensure more effective marketing strategies, increasing conversion rates. -
Increased Productivity Through Automation
Teams can focus on strategic initiatives by reducing repetitive tasks with automation. -
Data-Driven Decision-Making
Real-time insights empower businesses to optimize their campaigns and overall strategies. -
Maximized ROI
Tools like Marketing Cloud Intelligence and Marketing Cloud Advertising help optimize marketing budgets. -
Regulatory Compliance and Customer Trust
Data management and compliance features ensure transparency and build customer confidence. -
Seamless Cross-Team Collaboration
Integration with Salesforce CRM enables synergy between marketing, sales, and customer service teams.
Salesforce Marketing Cloud, with its updated module names and enriched capabilities, offers a comprehensive platform to manage modern marketing initiatives. By integrating data, leveraging AI, and providing advanced personalization tools, businesses can engage their customers in a targeted and efficient way. This flexible solution enables omnichannel experiences, improves campaign performance, and ensures optimal ROI, all while maintaining data security and compliance standards.