#1 CRM for Manufacturers
Benefit from our experience with manufacturers
Our projects with manufacturers are backstopped by a team of senior executives coming from the sector, including experience with Fortune 500 manufacturers. We combine this business expertise with our teams of consultants, business analysts, functional analysts, scrum masters, developers, QA specialists, and Salesforce architects, who have completed hundreds of projects with manufacturing companies.
Top 5 reasons to use Salesforce for manufacturers
- Increase sales and conversion rates.
- Optimize cash flow, supply chain, and production using more accurate sales forecasts.
- Shorten your sales cycles.
- Increase customer satisfaction.
- Strengthen your partnerships and distribution channels with customer and partner portals.
Understanding your sales cycles
We understand that sales cycles vary greatly from one manufacturer to another. Some use transactional marketing with e-commerce sites, while others sell through distributor networks. Not to mention manufacturers whose product sales are accompanied by installation or commissioning services. Regardless of your business plan, we take the time to thoroughly understand your go-to-market strategy in order to implement the solution best suited to your ideal sales process.
Understanding your operations
Unlike software and service companies, manufacturing operations involve more practical constraints; the supply chain, delivery and return processes, and in some cases, field services. When we implement a cloud solution to optimize the processes of one or more of your departments, we consider all of your operations to maximize the efficiency and synergies you will gain from your solution.
The Impact of Salesforce for Manufacturers
-21%
Up to 21% reduction in time-to-close services cases
60%
Automating up to 60% of the warranty claims process
30%
Up to 30% ROI per year with Salesforce Manufacturing Cloud
SOURCE: Manufacturing customer success survey, and customer stories, as documented by Salesforce.
OVERVIEW OF KEY FEATURES & BENEFITS
Salesforce CRM benefits for manufacturers
1. Connected sales
Manage your customer journey to increase close rate and shorten your sales cycle. With Salesforce Sales Cloud, your sales team can;
- Stay focused on the leads with the highest priority and best chance to close.
- Follow sales guidance at every step so they always use the best methods, documentation, and demos to close.
- Use quoting templates and automated workflows to standardize and accelerate your sales cycle, including approvals, from quote to cash.
- Connect your sales to your marketing and support departments, so they can have more contextualized interactions with customers.
2. Connected service
Customer support and field services can both be managed with Salesforce Service Cloud.
- Customer support – Automated case creation, tracking of all communications with customers on all devices, access to all customer information and help librairies to hasten case resolution.
- Field services – Assign and schedule jobs, dispatch to the right employee or team, and track status right from Salesforce.
3. Connected partners
How can you get more out of your partners? By giving them the tools that will make it easier to do business with you. The easier it is to identify, select, buy, and resell your products, the more business your partners will drive, and the stronger the relationship will be.
- Quoting tools.
- Partner portals.
- Custom apps and web pages.
- And more.
4. Connected operations
With a real-time view of your pipeline and won opportunities, you enable your operations to better plan their supply chain.
And thanks to the robustness and flexibility of the Salesforce platform, you can integrate sales data directly into your ERP or accounting system to streamline operations further.
5. Connected products
By using the Salesforce API, insights on how your customers are using your connected products can be surfaced in Salesforce to:
- Provide guidance on product development.
- Upsell additional products or services.
- Engage customers in real-time.
- Identify support needs.
- Identify new business opportunities.