Unify your customer data with Salesforce Data Cloud
Take advantage of our Data Cloud expertise
Our teams of Salesforce architects, business analysts, marketing specialists and other Data Cloud-certified professionals can accompany you in refining your data management strategy, and implement Data Cloud for your organization. Benefit from their business acumen and technical expertise to accelerate your business.
Top 5 reasons to use Salesforce Data Cloud
- Connect all your customer data at scale.
- From any app, device, or real-time stream.
- Harmonize all of your data into a single customer graph.
- Empower any department with unified customer profiles that adapt to their activity in real time.
- Create magical experiences for customers, in real time.
Why focus on continuous improvement for your enterprise data architecture?
Why are businesses and institutions struggling to manage their data? Simple. There are more and more sources of customer data, and the average organization uses hundreds of software, SaaS and apps to gather and manage that data. To properly leverage that data in order to grow revenues, innovate, or simply stay compliant, better strategies, tools and processes need to be employed. A complete, robust and yet-evolutive Customer 360 platform is a good place to start, and continue.
Why is Data Cloud essential?
60%
Of executives in data leadership roles say they use data analytics to drive business innovation
1.4M
1.4 million new jobs to be created in data science between 2023 and 2027
29%
Only 29% of marketing teams and 44% of sales teams are successfully utilizing their data
SOURCES (above): These statistics have been published by NewVantage Partners, WEF, and BARC.
WHAT IS SALESFORCE DATA CLOUD?
Salesforce Data Cloud, formerly known as Salesforce Customer Data Platform (CDP), is a solution designed to centralize and harmonize customer data from multiple sources. It enables businesses to create a unified, real-time view of customer interactions and behaviors, providing deep insights into their audiences. By leveraging the power of artificial intelligence (AI) and machine learning (ML), Salesforce Data Cloud helps businesses personalize customer experiences, improve decision-making, and drive revenue growth. This platform is ideal for organizations seeking to strengthen their customer-centric strategies while relying on reliable and actionable data.
Key Features of Salesforce Data Cloud
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Real-Time Customer Data Unification
Salesforce Data Cloud collects, integrates, and harmonizes customer data from diverse sources to create a single unified profile.- Multi-Channel Data Collection: Captures data from CRM systems, e-commerce platforms, social media, IoT devices, and more.
- Identity Resolution and Deduplication: Consolidates redundant or fragmented data into a single customer profile.
- Real-Time Data Flows: Continuously updates information to ensure always-current data.
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Advanced Segmentation and Precise Targeting
The platform provides powerful tools to segment audiences dynamically and accurately.- Behavior-Based Segmentation: Identifies audience groups based on interactions, preferences, and history.
- Real-Time Updates: Automatically adjusts segments as new data is ingested.
- Omnichannel Targeting: Activates campaigns across email, SMS, advertisements, or web experiences.
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Personalized Customer Experiences
Salesforce Data Cloud uses AI to deliver hyper-personalized and relevant customer experiences.- Product Recommendations: Offers optimized suggestions based on individual preferences and purchase history.
- Journey Orchestration: Synchronizes interactions across multiple touchpoints for seamless customer experiences.
- Dynamic Messaging: Adapts content in real time based on customer needs and behaviors.
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Deep Analytics and Visual Insights
The platform provides actionable insights to guide strategic decisions.- Intuitive Dashboards: Visualizes campaign performance, audience segments, and customer trends.
- AI-Powered Predictions: Anticipates future behaviors through predictive modeling.
- Performance Attribution: Measures the impact of each touchpoint on business objectives.
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Data Compliance and Security
Salesforce Data Cloud emphasizes data protection and compliance with global regulations.- GDPR and CCPA Compliance: Built-in tools ensure adherence to data privacy laws.
- Access Controls: Manages permissions to ensure sensitive data is accessible only to authorized users.
- Data Encryption: Secures information throughout its lifecycle.
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Seamless Integration with Salesforce and Other Tools
As a core component of the Salesforce ecosystem, Data Cloud integrates effortlessly with other Salesforce products and third-party solutions.- Native Connection to Salesforce Clouds: Marketing Cloud, Sales Cloud, Service Cloud, and more.
- APIs and Connectors: Integrates with external tools to enrich and leverage data further.
- Expandable Ecosystem: Connects with IoT solutions, ERP systems, and other enterprise tools.
Benefits of Salesforce Data Cloud
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Comprehensive Unified Customer View
By consolidating all customer data, Salesforce Data Cloud provides businesses with a deep and reliable understanding of their customers' needs and preferences. -
Enhanced Personalization
Leveraging AI insights and unified profiles, businesses can deliver highly personalized interactions across all channels. -
Real-Time Responsiveness
Continuous data updates allow businesses to act instantly on opportunities, launch timely campaigns, and meet customer expectations without delay. -
Improved Marketing and Sales Performance
Advanced segmentation and analytics enable businesses to target the right customers with the right messages, boosting conversion rates and customer satisfaction. -
Operational Efficiency
Automation and data integration reduce manual tasks, allowing teams to focus on high-value activities. -
Compliance and Trust
Robust privacy and data protection tools help businesses build trust with their customers while staying compliant with global regulations. -
Cross-Team Alignment
A unified view of customer data fosters collaboration between marketing, sales, customer service, and other departments.
Salesforce Data Cloud is a transformative solution for businesses seeking to harness the power of data in their customer-centric strategies. By unifying data in real time, offering advanced analytics, and enabling personalized interactions, the platform boosts efficiency, enhances the customer experience, and drives revenue growth. With seamless integration into the Salesforce ecosystem and comprehensive tools for data compliance and security, Salesforce Data Cloud is an essential asset for organizations of all sizes.